Nourwish started from something deeply personal. For years, we struggled with hair loss, the lack of answers, and the frustration of products that only treated the surface. We knew there had to be a better way—so we set out to build it.

As certified hair loss practitioners and wellness advocates, we spent 8 years researching, listening, and creating. Our goal was simple but ambitious: to develop science-backed, clean beauty solutions that treat the root cause—literally. That meant putting the scalp first.

We began with one formula, one story, and a strong belief that confidence can start with care. From our earliest customers to the thousands we’ve served across Asia and beyond, we've seen how healing the scalp isn’t just cosmetic—it’s transformative.

Today, we’re on a mission to transform 1 million scalps. To bring light and hope to those navigating hair and identity struggles. And to show that clean, biotech-powered haircare can be both effective and empowering.

This is more than beauty. It’s our purpose. And we’re just getting started.