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Get a complimentary Nourwish 2025 Holiday Kit which includes our four bestsellers, the crease-less hair clips and the Velvet Travel Bag.

BEST SELLER 2025

Award-Winning Clean Beauty

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Why These Are Our Best Sellers

Our best sellers earned their place through focused formulation and real-world performance. They represent Nourwish’s scalp-first approach: each product is designed to address root causes like buildup, sebum imbalance, and environmental stress such as hard water and harsh climates like hot and humid weather rather than masking symptoms.

What Makes Nourwish Different?

Nourwish products are 100% clean and expertly developed by USA Hair Loss Practitioners, hair scientists, and trichologists to put scalp health at the core of every formula. Each product is thoughtfully designed to perform in real-world conditions—especially in regions affected by hard water and harsh climates—while remaining lightweight, effective, and gentle. All Nourwish formulas are free from SLS, SLES, parabens, mineral oils, and plastic microbeads, to ensure a truly clean and scalp-first haircare experience..

Our Hero Collections

Nourwish focuses on two signature collections Scalp Retreat and Airy Glow—each powered by its own blend of science and nature to target different scalp and hair needs.

Scalp Retreat Collection (Our Award-Winning!)

The Scalp Retreat Collection is designed around three goals: to Clarify, Balance & Nourish. The main ingredients highlight:

Fermented Raspberry

Our fermented raspberry extract is 38 times richer in lactic acid than standard extracts. This natural AHA gently exfoliates dead cells and impurities, leaving your scalp refreshed and your hair visibly clean and shiny.

Nourwish Follicle Complex™

Nourwish’s signature biomimetic peptide complex, enriched with red clover extract high in Biochanin A. It helps reduce micro-inflammation around hair follicles and promotes a healthier scalp environment for stronger, fuller-looking hair.

Skincare-Grade Blend

A carefully balanced mix of Panthenol (Pro-Vitamin B5), natural essential oils including tea tree, vanilla, and lavender, along with Aloe Vera Juice. This blend helps soothe, nourish, and comfort the scalp while maintaining hydration and shine.

You can find these products under the Scalp Retreat Collection:
Regenerating Shampoo | Nourishing Scalp Serum | Weightless Conditioner / Scalp Mask

Airy Glow Collection

The Airy Glow Collection is designed around three goals: to Hydrate, Revive, and Shine. Main ingredients highlight:

Airepair™ Complex

A smart hair bonding system that instantly connects with damaged hair within 300 seconds—no heat required. This quick-repair action helps restore strength and smoothness for a silky, revitalized finish.

Grapeseed Oil

A nutrient-rich superfood oil packed with antioxidants and moisturizing properties. Grapeseed oil helps prevent dryness, protect against damage, and improve scalp circulation—reducing frizz and leaving hair shiny and vibrant.

Phyto-Kera³™

Our bioengineered keratin-mimetic complex crafted with plant-based peptides that mimic natural keratin. Through an enzymatic process, proteins are broken down into smaller, more active molecules that deeply repair, strengthen, and protect both scalp and hair.

You can find these products under the Airy Glow Collection:
Hydrating Shampoo | Hair Repair Oil | Keratin Water Treatment

Nourwish Track Record & Recognition

  • #1 Indie Haircare Brand in Hong Kong
  • 2024 Cosmopolitan Beauty Award — Best Shampoo
  • Sold out 3× in 3 months on Sephora Hong Kong
  • Over 100,000 users served across Asia; distributed via Sephora, Cathay Pacific, and more

These milestones reflect early market traction and the product-focused strategy behind our hero items.

What to Expect from These Best Sellers

These products are designed to work together or as targeted single-step solutions. They focus on scalp health, lightweight performance, and fast-acting repair or smoothing where appropriate. Choose a scalp-first cleanser plus a targeted serum or treatment for the most complete routine.

Explore More from Nourwish

Want to browse by product type? Try:

Shampoo | Weightless Conditioner / Scalp Mask | Scalp Serum | Keratin Water Treatment | Hair Oil | Scalp Brush | Sets | Hair Loss Treatment | Dandruff Concern | Oily Scalp Treatment | Frizzy Hair Treatment | Dry & Damaged Hair Treatment | All Products

Frequently Asked Questions

What makes Nourwish best sellers different from other haircare products?

Our products are all developed by USA Certified Hair Loss Practitioners and hair professionals.

Nourwish formulas deliver science-backed results that always put your scalp health first. Each formula is made to perform in real-world conditions—like hard water and hot, humid weather, while remaining 100% clean—free from SLS, SLES, parabens, mineral oils, and plastic microbeads.

Are your best sellers travel-friendly?

Yes. All Nourwish products are available in travel sizes within our mini kit sets, so you can maintain your routine wherever you go.

Are Nourwish products suitable for all hair types?

Yes. All Nourwish formulas are gentle enough for daily use (except Keratin Water Treatment - recommended 1-2 times a week) and safe for all hair types. Nourwish products are designed to support your scalp health first, so your hair strands will naturally look and feel healthier over time.

Can I mix products from different Nourwish collections?

Absolutely. You can build a personalized routine using products across collections. For example, pair the Scalp Retreat Shampoo with the Airy Glow Hair Repair Oil for balanced cleansing and instant smoothness.